Good Skincare
Good Skincare
Good Skincare
A digital refresh for Sephora Collection’s Good Skincare — a naturally inspired range built around 90 % ingredients of natural origin. Each season, new heroes join the collection, and with them, a new design language.
A digital refresh for Sephora Collection’s Good Skincare — a naturally inspired range built around 90 % ingredients of natural origin. Each season, new heroes join the collection, and with them, a new design language.
Client
Client
Sephora Collection (LVMH Group)
Sephora Collection (LVMH Group)
Expertises
Expertises
Artistic Direction
Artistic Direction
Web Design
Web Design
Web Design
Campaign Design
Campaign Design
Campaign Design
Sector
Sector
Beauty / Skincare
Beauty / Skincare
Good Skincare celebrates naturalness and transparency. The range focuses on clean formulas and accessible self-care rituals, combining efficacy with simplicity.
My role was to translate that philosophy into a digital ecosystem that feels pure, effortless, and trustworthy.
Every new seasonal update required a refreshed story and visual identity — integrating new products while preserving continuity across campaigns and user experiences.
The goal was to design a landing page that grew organically, maintaining consistency in structure and navigation while evolving visually with each release.
Good Skincare celebrates naturalness and transparency. The range focuses on clean formulas and accessible self-care rituals, combining efficacy with simplicity.
My role was to translate that philosophy into a digital ecosystem that feels pure, effortless, and trustworthy.
Every new seasonal update required a refreshed story and visual identity — integrating new products while preserving continuity across campaigns and user experiences.
The goal was to design a landing page that grew organically, maintaining consistency in structure and navigation while evolving visually with each release.
CREATIVE CONCEPT
CREATIVE CONCEPT
The creative direction centered on clarity and renewal.
Each page update re-interprets nature through texture, color, and rhythm — creating a visual identity that breathes.
Soft tones, matte surfaces, and fluid compositions highlight the product benefits without over-styling. Photography feels tactile and spontaneous; type and grid remain controlled and balanced. The design reflects what the product stands for: honesty, freshness, and care.
The creative direction centered on clarity and renewal.
Each page update re-interprets nature through texture, color, and rhythm — creating a visual identity that breathes.
Soft tones, matte surfaces, and fluid compositions highlight the product benefits without over-styling. Photography feels tactile and spontaneous; type and grid remain controlled and balanced. The design reflects what the product stands for: honesty, freshness, and care.
SYSTEM & APPLICATION
SYSTEM & APPLICATION
The landing page system was built for evolution.
Designing Good Skincare taught me the value of subtle change — how to evolve a visual language without losing its essence. The challenge was to design less, to let the products and ingredients speak with quiet confidence. The result is a digital system that feels alive, calm, and enduring.
The landing page system was built for evolution.
Designing Good Skincare taught me the value of subtle change — how to evolve a visual language without losing its essence. The challenge was to design less, to let the products and ingredients speak with quiet confidence. The result is a digital system that feels alive, calm, and enduring.
"Emma has an instinctive sense for clarity. Her art direction on Good Skincare brought a natural, effortless rhythm to the brand’s digital presence. She knows how to design purity without emptiness."
Marie-Christine Gendron
Creative Director, Sephora Collection
"Emma has an instinctive sense for clarity. Her art direction on Good Skincare brought a natural, effortless rhythm to the brand’s digital presence. She knows how to design purity without emptiness."
Marie-Christine Gendron
Creative Director, Sephora Collection
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together