Client
Client
Sephora Collection (LVMH Group)
Sephora Collection (LVMH Group)
Expertises
Expertises
Creative Lead
Creative Lead
Artistic Direction
Artistic Direction
Artistic Direction
Film & Motion Graphics
Film & Motion Graphics
Film & Motion Graphics
Sector
Sector
Beauty / Skincare
Beauty / Skincare
The Daily Energy Shot is a campaign for Sephora’s latest skincare drop — a high-impact ritual designed to deliver visible vitality.
I spearheaded the digital promotion across web, motion, and social, translating this idea of “instant energy” into visuals that feel like a burst, but still stay refined.
The objective: make skincare feel dynamic, modern and irresistible.
The Daily Energy Shot is a campaign for Sephora’s latest skincare drop — a high-impact ritual designed to deliver visible vitality.
I spearheaded the digital promotion across web, motion, and social, translating this idea of “instant energy” into visuals that feel like a burst, but still stay refined.
The objective: make skincare feel dynamic, modern and irresistible.
CREATIVE CONCEPT
CREATIVE CONCEPT
The concept centres on “a shot of energy” — we reframed skincare as a dose of power rather than ritual.
Visually, we embraced saturated color palettes, contrasting textures of skin and product, motion cues that evoke acceleration and refreshment.
Typography and layout follow a rapid rhythm: sharp, confident, reminding of a launch moment.
The concept centres on “a shot of energy” — we reframed skincare as a dose of power rather than ritual.
Visually, we embraced saturated color palettes, contrasting textures of skin and product, motion cues that evoke acceleration and refreshment.
Typography and layout follow a rapid rhythm: sharp, confident, reminding of a launch moment.
“Emma brought our digital launch campaign to life with striking energy and clarity. Her leadership of the visual language, motion design and multi-channel activation elevated the product into a vivid experience. She balanced speed, precision and emotion in a way that’s rare.”
Marie-Christine Gendron
Creative Director, Sephora Collection
“Emma brought our digital launch campaign to life with striking energy and clarity. Her leadership of the visual language, motion design and multi-channel activation elevated the product into a vivid experience. She balanced speed, precision and emotion in a way that’s rare.”
Marie-Christine Gendron
Creative Director, Sephora Collection
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together