BEST SKIN EVER
BEST SKIN EVER
BEST SKIN EVER
Advertising campaign for Sephora Collection’s new foundation — Best Skin Ever. A bold, empowering launch celebrating natural beauty, inclusivity, and self-confidence.
Advertising campaign for Sephora Collection’s new foundation — Best Skin Ever. A bold, empowering launch celebrating natural beauty, inclusivity, and self-confidence.
Client
Client
Sephora Collection (LVMH Group)
Sephora Collection (LVMH Group)
Expertises
Expertises
Artistic Direction
Artistic Direction
Campaign Design
Campaign Design
Campaign Design
Film & Motion Graphics
Film & Motion Graphics
Film & Motion Graphics
Sector
Sector
Beauty / Cosmetic
Beauty / Cosmetic
Sephora Collection launched Best Skin Ever to redefine what a foundation could represent:
real skin, real stories, real people.
Our challenge was to translate this inclusive, confident vision into a digital experience that felt both premium and relatable.
We developed a visual language that merged editorial beauty and motion clarity — where skin tones, textures, and light became the storytelling elements themselves. The campaign extended across film, e-commerce, social media, app features, and newsletters, creating a unified 360° experience for the launch.
Sephora Collection launched Best Skin Ever to redefine what a foundation could represent:
real skin, real stories, real people.
Our challenge was to translate this inclusive, confident vision into a digital experience that felt both premium and relatable.
We developed a visual language that merged editorial beauty and motion clarity — where skin tones, textures, and light became the storytelling elements themselves. The campaign extended across film, e-commerce, social media, app features, and newsletters, creating a unified 360° experience for the launch.
CREATIVE CONCEPT
CREATIVE CONCEPT
The creative concept centered on “real light, real life” — celebrating authenticity through refined simplicity.
Each visual was designed to highlight texture, imperfection, and glow rather than conceal it.
Motion sequences focused on micro-details: pore-level reflections, natural gestures, human warmth.
The creative concept centered on “real light, real life” — celebrating authenticity through refined simplicity.
Each visual was designed to highlight texture, imperfection, and glow rather than conceal it.
Motion sequences focused on micro-details: pore-level reflections, natural gestures, human warmth.
SYSTEM & APPLICATION
SYSTEM & APPLICATION
The 360° activation translated the campaign across social media, hero films, and global banners, ensuring every adaptation carried the same calm, tactile energy that defined Best Skin Ever.
The design goal was to ensure one visual rhythm across all platforms.
The 360° activation translated the campaign across social media, hero films, and global banners, ensuring every adaptation carried the same calm, tactile energy that defined Best Skin Ever.
The design goal was to ensure one visual rhythm across all platforms.
“Emma brings an exceptional mix of artistic intuition and creative discipline. On every Sephora Collection project, she combined vision with precision — directing complex digital campaigns with calm confidence and an impeccable eye for detail.”
Benjamin Madgwick
Photographer & Director
“Emma brings an exceptional mix of artistic intuition and creative discipline. On every Sephora Collection project, she combined vision with precision — directing complex digital campaigns with calm confidence and an impeccable eye for detail.”
Benjamin Madgwick
Photographer & Director
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together