HOLIDAY COLLECTION
HOLIDAY COLLECTION
HOLIDAY COLLECTION
A festive identity designed for Sephora Collection’s Holiday campaign — a celebration of creativity, generosity, and light.
A festive identity designed for Sephora Collection’s Holiday campaign — a celebration of creativity, generosity, and light.
Client
Client
Sephora Collection (LVMH Group)
Sephora Collection (LVMH Group)
Expertises
Expertises
Artistic Direction
Artistic Direction
Film & Motion Graphics
Film & Motion Graphics
Film & Motion Graphics
Campaign Design
Campaign Design
Campaign Design
Sector
Sector
Beauty / Seasonal Campaign
Beauty / Seasonal Campaign
The Holiday Collection embodies Sephora’s festive DNA — a time to gift, shine, and celebrate beauty through design.
Each year, the campaign reinvents its aesthetic while keeping the brand’s warmth and clarity intact.
For this edition, the objective was to design a cohesive seasonal identity that could live across retail, packaging, web, film, and social media, adapting easily for global markets.
The Holiday Collection embodies Sephora’s festive DNA — a time to gift, shine, and celebrate beauty through design.
Each year, the campaign reinvents its aesthetic while keeping the brand’s warmth and clarity intact.
For this edition, the objective was to design a cohesive seasonal identity that could live across retail, packaging, web, film, and social media, adapting easily for global markets.
CREATIVE CONCEPT
CREATIVE CONCEPT
The Holiday Collection visual identity was designed as a celebration of light, rhythm, and generosity.
The creative direction revolved around the idea of “unexpected rhythm” — transforming the season’s energy into motion, pattern, and light. We developed a marbling pattern system, inspired by liquid movement and metallic reflection.
The Holiday Collection visual identity was designed as a celebration of light, rhythm, and generosity.
The creative direction revolved around the idea of “unexpected rhythm” — transforming the season’s energy into motion, pattern, and light. We developed a marbling pattern system, inspired by liquid movement and metallic reflection.
Campaign Direction
Campaign Direction
I directed the holiday advertising film, capturing the season’s warmth through movement, light, and authentic expression.
The film aimed to distill the Sephora experience — joyful, spontaneous, radiant — while keeping the product and its results at the heart of every frame.
I directed the holiday advertising film, capturing the season’s warmth through movement, light, and authentic expression.
The film aimed to distill the Sephora experience — joyful, spontaneous, radiant — while keeping the product and its results at the heart of every frame.
“Working with Emma on Sephora Collection campaigns was seamless — she blends creative vision with practical direction in a way few do. Her ability to handle complex shoots while keeping the team focused and inspired truly elevated the final work.”
Benjamin Madgwick
Photographer & Director
“Working with Emma on Sephora Collection campaigns was seamless — she blends creative vision with practical direction in a way few do. Her ability to handle complex shoots while keeping the team focused and inspired truly elevated the final work.”
Benjamin Madgwick
Photographer & Director
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together