Client
Client
Sephora Collection (LVMH Group)
Sephora Collection (LVMH Group)
Expertises
Expertises
Creative Lead
Creative Lead
Artistic Direction
Artistic Direction
Artistic Direction
Film & Motion Graphics
Film & Motion Graphics
Film & Motion Graphics
Sector
Sector
Beauty / Cosmetics
Beauty / Cosmetics
The brief: create a story that doesn’t just show the product but evokes its effect — a radiance that starts internally and becomes visible.
The challenge was to deliver a multi-channel experience that felt consistent, aspirational, and accessible — from hero film to micro-motion to web module.
My role was to define the visual tone, motion vocabulary, and digital deployment strategy — ensuring every piece helped people feel the “glow” not just see it.
The brief: create a story that doesn’t just show the product but evokes its effect — a radiance that starts internally and becomes visible.
The challenge was to deliver a multi-channel experience that felt consistent, aspirational, and accessible — from hero film to micro-motion to web module.
My role was to define the visual tone, motion vocabulary, and digital deployment strategy — ensuring every piece helped people feel the “glow” not just see it.
CREATIVE CONCEPT
CREATIVE CONCEPT
“Glow as a state of mind.” That was our guiding principle.
Rather than stage a classical beauty shoot, we focused on authenticity: natural gestures, skin in real light, movement that reveals rather than hides.
Visually, we embraced soft prisms of light, translucent layers, and kinetic transitions that mirror the micro-movements of skin and atmosphere.
The result: a campaign where glow isn’t just a look — it’s a feeling.
“Glow as a state of mind.” That was our guiding principle.
Rather than stage a classical beauty shoot, we focused on authenticity: natural gestures, skin in real light, movement that reveals rather than hides.
Visually, we embraced soft prisms of light, translucent layers, and kinetic transitions that mirror the micro-movements of skin and atmosphere.
The result: a campaign where glow isn’t just a look — it’s a feeling.
“Emma directed the film and digital narrative of the glow campaign with an intuitive sense of light, gesture and authenticity. She made the emotion of radiance tangible, while keeping the brand’s tone refined and potent.”
Marie-Christine Gendron
Creative Director, Sephora Collection
“Emma directed the film and digital narrative of the glow campaign with an intuitive sense of light, gesture and authenticity. She made the emotion of radiance tangible, while keeping the brand’s tone refined and potent.”
Marie-Christine Gendron
Creative Director, Sephora Collection
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together