Client
Client
Wella (via Social Killer)
Wella (via Social Killer)
Expertises
Expertises
Campaign Design
Campaign Design
Film & Motion Graphics
Film & Motion Graphics
Film & Motion Graphics
Sector
Sector
Beauty / Haircare
Beauty / Haircare
Wella engaged Social Killer to deliver a paid‐media campaign that would cut through noise and deliver on key performance metrics. The brief: build a suite of high-impact visual assets and motion graphics that speak to being bold, confident, and digitally native.
My mission was to bring the agency’s concept to life through seamless execution — from visual adaptation to animation flow — ensuring each deliverable met both creative fidelity and performance standards.
Across 12 dynamic videos and 3 static visuals, I focused on crafting an aesthetic that felt clean, modern, and product-centric, while maintaining platform-specific impact.
Wella engaged Social Killer to deliver a paid‐media campaign that would cut through noise and deliver on key performance metrics. The brief: build a suite of high-impact visual assets and motion graphics that speak to being bold, confident, and digitally native.
My mission was to bring the agency’s concept to life through seamless execution — from visual adaptation to animation flow — ensuring each deliverable met both creative fidelity and performance standards.
Across 12 dynamic videos and 3 static visuals, I focused on crafting an aesthetic that felt clean, modern, and product-centric, while maintaining platform-specific impact.
Production
Production
Each asset was designed to express the essence of Wella’s energy — vivid color, refined movement, and elegance in motion. Across twelve video formats adapted for Meta, YouTube, TikTok, and display placements, and three static visuals optimized for cross-platform consistency, the campaign maintained a cohesive visual rhythm.
Every delivery aligned with Wella’s global brand guidelines while remaining flexible enough to adapt seamlessly to localized markets and media variations.
Each asset was designed to express the essence of Wella’s energy — vivid color, refined movement, and elegance in motion. Across twelve video formats adapted for Meta, YouTube, TikTok, and display placements, and three static visuals optimized for cross-platform consistency, the campaign maintained a cohesive visual rhythm.
Every delivery aligned with Wella’s global brand guidelines while remaining flexible enough to adapt seamlessly to localized markets and media variations.
“Emma perfectly captured Wella’s vibrant energy through motion and rhythm. Her refined sense of detail turned every paid-media format into a piece of elegant storytelling.”
Célia Bardy
Co-Founder @Social Killers
“Emma perfectly captured Wella’s vibrant energy through motion and rhythm. Her refined sense of detail turned every paid-media format into a piece of elegant storytelling.”
Célia Bardy
Co-Founder @Social Killers
More Projects
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together